Building momentum for your event days or weeks before your event is essential for a good attendance and for the overall success of your event.
Have you considered using the correct channels to create pre-promotion for your event?
Are there new channels that can be utilized to reach your target audience?
Keep reading and we will walk you through the advantages of utilizing both Push Messages and Emails to entice your audience.
Events of a certain size must be prepared in advance, from the point of view of the attendees as well as those of the organizer. Good planning can make the event be more effective, more efficient and more memorable.
If the goal is to entice the visitor and offer them a better experience we must strive to create the promotion within the correct moment, with the right frequency and the correct channels.
Have you ever stopped to think about what the emails and push messages achieve in the weeks or days leading up to the event?
The emails that we send weeks before the evento are an ideal channel to achieve new attendees to our evento. If they open an email, it means they are interested in the congress in question and from there on they can go to the web to see the highlights of the event. At that point, they can decide if they will attend or not.
It is important to understand that the quantity of emails that each person receives a large quantity of emails per day, so there are high possibilities that the informative mails will go straight to the trash.
Therefore, make sure that the email list you plan to send is clean and segmented to send your email to the correct audience in order to not discourage attendance and/ or fill inboxes with unnecessary information.
Push messages are the one of the latest channels digitals. For those who are not aware of what the Push Messages are, they are messages that can be sent via the mobile apps that are delivered to the device of every user.
The push messages have a high percentage of acceptance, more than 40% open and read the messages and the reaction percentage is more than 8%.
Beyond that, the reaction time is extremely fast, since in these days, we are avid users of our mobiles—using them at every moment of the day. This makes push notifications an ideal channel to promote offers and encourage last minute purchases.
The push notifications in combination with the event app is the perfect combination to capture the audience’s interest through the navigation statistics of the user, taking advantage of the functions of the agenda to gather relevant information to identify what is of most interest to the audience.
As previously explained, to take advantage of the push notifications channel it is necessary to have an Event app. If the app has a register of users and the user’s profile can create segmented push notifications – sending only the most targeted messages to an identified set of users. Alternatively, you could opt to send a push notification to all the users, inviting those that are not yet registered in the database to sign up in exchange for additional information or offers.
As the event draws closer, you can maintain steady, regular contact with your attendees via push notifications and email in order to create the right ambience and evoke excitement and anticipation for the event. In this phase, email will be less effective, as there will be a tendency to delete the emails without a second thought. In contrast, the push notifications has the opportunity to stand out due to its position on the mobile phone and achieve a high percentage of view rates and conversions.
To have an Event App in the days leading up to the event can also bring great advantages to the event attendees. We talk more about that in our “How an Event App Improves the Attendees Experience” article, which you can read more about on our blog.
From Suitevent, we are proud to offer our Event Apps with Push Messages in addition of a variety of other powerful functionalities. If you would like to know more, contact us at firstname.lastname@example.org, or call us at +34.972.183.487